Figma acquires AI-powered media generation company Weavy

Design platform Figma said today that it has acquired AI-powered image and video generation company Weavy. The startup will join Figma under a new brand called Figma Weave.

Figma said that 20 people from Weavy will join the company, but didn’t disclose the valuation of the deal. The Tel Aviv-based startup was founded in 2024 and raised $4 million in a seed round in June led by Entrée Capital, with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

Figma said that Weavy will exist as a standalone product for now and that, in the future, it will be integrated with the Figma Weave brand, along with the rest of the Figma platform.

Weavy’s web tools enable users to combine different AI models and offer users pro editing tools to create high-quality images and videos for use in product mockups or brand styling. Users can edit these media generations with layer edits, adjust lighting, change colors, and angles through prompts to acheive the final result they want.

Users start with an element like a prompt for an image generation on an infinite canvas, look at results from different models, pick one image, and add another prompt for video generation, and look at different results produced by various models. At any point, users can use the edit tools to change the look of a video. Designers can also combine multiple prompts and models to get to the output they want.

The startup offers different models such as Seedance, Sora, and Veo for video, and Flux, Ideogram, Nano-Banana, and Seedream for image generation.

“This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft. The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use,” Figma CEO Dylan Field said in a statement.

AI-powered design platforms are in demand to create media generation and design workflow capabilities. Earlier this month, AI search platform Perplexity acquired the team behind the Sequoia-backed design platform Visual Electric. In April, Krea announced that it had raised $83 million across various rounds from firms like Bain Capital, a16z, and Abstract Ventures.