TikTok announces its first-ever awards show in the US

TikTok just announced that it will be hosting its first-ever awards show in the US. The appropriately-named TikTok Awards will take place on December 18, starting at 9PM ET. It’s a live event that will be held at the Hollywood Palladium in Los Angeles. Of course, it’ll be livestreamed on TikTok. The platform Tubi will begin streaming the event on the next day.

Awards will include stuff like “Creator of the Year” and “Video of the Year.” There will also be awards given for “Breakthrough Artist of the Year” and “Muse of the Year.” I’m not sure what that last one means, but Paris Hilton grabbed a nomination for some reason.

Most nominees are influencers of some sort. There are no traditional journalists in the mix, likely because the entire event seems to be apolitical. One of the clips nominated for “Video of the Year” features a fashion influencer holding up some unique finds. Another is a recipe for “Homemade Dubai Chocolate” that did make me pretty hungry, so there’s that.

Users will be able to vote for their favorite creators beginning on November 18. TikTok is launching a voting portal that’ll be available on the platform.

The ceremony itself has all the trappings of a gala event. There’s a red carpet, live performances, a live audience and more. This is in direct contrast to the recently-announced Instagram Ring awards. There’s no live event for that one and the awards will be sent in the mail.

TikTok is no stranger to awards shows. It just hasn’t been hosting them in the US. The social media app has created similar events in Germany, Mexico, Korea and other locations in the past several years.