{"id":15319,"date":"2026-02-08T23:56:55","date_gmt":"2026-02-08T23:56:55","guid":{"rendered":"https:\/\/jobuzo.com\/en\/amazons-melania-documentary-stumbles-in-second-weekend\/"},"modified":"2026-02-08T23:56:55","modified_gmt":"2026-02-08T23:56:55","slug":"amazons-melania-documentary-stumbles-in-second-weekend","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/amazons-melania-documentary-stumbles-in-second-weekend\/","title":{"rendered":"Amazon\u2019s \u2018Melania\u2019 documentary stumbles in second weekend"},"content":{"rendered":"
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After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend.<\/p>\n

The documentary about First Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters.<\/p>\n

Before “Melania”’s release, a former Amazon film executive asked how the price tag could be motivated by anything other than “currying favor” with the Trump administration or “an outright bribe.” <\/p>\n

Moviegoing typically slows during Super Bowl weekend, but the weekend’s top film, “Send Help,” only declined 47%. And after placing third on the charts last weekend, “Melania” is ninth this time.<\/p>\n

Perhaps anticipating discussion about the film’s decline, Amazon released a statement from its head of domestic theatrical distribution Kevin Wilson, who said, “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact.”<\/p>\n

“Melania” received universally negative reviews from critics, but its 99% audience rating on Rotten Tomatoes was so good that the site put out a statement insisting that the score was real.<\/p>\n<\/div>\n

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Amazon’s ‘Melania’ documentary stumbles in second weekend<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend. The documentary about First Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which…<\/p>\n

Read More “Amazon\u2019s \u2018Melania\u2019 documentary stumbles in second weekend”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":15320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/15319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=15319"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/15319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/15320"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=15319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=15319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=15319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}