{"id":17040,"date":"2026-03-10T21:29:39","date_gmt":"2026-03-10T21:29:39","guid":{"rendered":"https:\/\/jobuzo.com\/en\/memory-price-hikes-the-new-normal-as-ai-fuels-storage-demand-seagate-says\/"},"modified":"2026-03-10T21:29:39","modified_gmt":"2026-03-10T21:29:39","slug":"memory-price-hikes-the-new-normal-as-ai-fuels-storage-demand-seagate-says","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/memory-price-hikes-the-new-normal-as-ai-fuels-storage-demand-seagate-says\/","title":{"rendered":"Memory price hikes \u2018the new normal\u2019 as AI fuels storage demand, Seagate says"},"content":{"rendered":"<div>\n<div><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/og_image_scmp_generic\/public\/d8\/images\/canvas\/2026\/03\/10\/b7864b61-d116-434d-8cb9-d9e089d906c5_ba106b0e.jpg?itok=mB0hULeT&amp;v=1773133932\" class=\"ff-og-image-inserted\"><\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Memory price hikes are likely to become &ldquo;the new normal&rdquo; for the next few years, according to an executive at storage giant Seagate Technology, as the artificial intelligence boom of the past two to three years pushes the industry into what he described as a supercycle.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">&ldquo;It&rsquo;s hard to tell if it will last forever,&rdquo; Ban-Seng Teh, Seagate&rsquo;s chief commercial officer, told the South China Morning Post. The current cycle was &ldquo;very unusual because in the past we went through cycles of shortage and oversupply&rdquo;, he said.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The company, which mainly produces hard drives that store data on disks, had &ldquo;definitely seen increasing costs&rdquo; due to rising DRAM prices, Teh said, although its own usage of DRAM was &ldquo;very small&rdquo; compared with that of computer makers or data-centre operators.<\/p>\n<div data-qa=\"InlineAdSlot-Container\" class=\"css-zl1inp e11v3ui14\">\n<div class=\"e11v3ui10 e11v3ui13 css-1evd7i0 e1flwkbl0\" data-qa=\"AdSlot-Container\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">DRAM, or dynamic random-access memory, is a type of chip that allows rapid storage and retrieval of vast amounts of data.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In the first quarter of 2026, prices of server DRAM were expected to surge by around 90 per cent from the previous quarter &ndash; the steepest increase on record &ndash; according to market intelligence firm TrendForce.<\/p>\n<div data-qa=\"InlineAdSlot-Container\" class=\"css-zl1inp e11v3ui14\">\n<div class=\"e11v3ui10 e11v3ui13 css-117a6hs e1flwkbl0\" data-qa=\"AdSlot-Container\">\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/12-weeks-jail-for-school-it-support-technician-who-took-upskirt-videos-of-teachers\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">&lt;div&gt;12 weeks' jail for school IT support technician who took upskirt videos of teachers&lt;\/div&gt;<\/span><\/a><\/div><p>Advertisement<\/p>\n<\/div>\n<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The surge has been fuelled by booming demand from AI data centres, which require far more memory to feed graphics processors used in training and running large language models.<\/p>\n<\/div>\n<p><sub>Memory price hikes &lsquo;the new normal&rsquo; as AI fuels storage demand, Seagate says<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Memory price hikes are likely to become &ldquo;the new normal&rdquo; for the next few years, according to an executive at storage giant Seagate Technology, as the artificial intelligence boom of the past two to three years pushes the industry into what he described as a supercycle. &ldquo;It&rsquo;s hard to tell if it will last forever,&rdquo;&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/jobuzo.com\/en\/memory-price-hikes-the-new-normal-as-ai-fuels-storage-demand-seagate-says\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Memory price hikes \u2018the new normal\u2019 as AI fuels storage demand, Seagate says&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":17041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/17040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=17040"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/17040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/17041"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=17040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=17040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=17040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}