{"id":184,"date":"2025-06-07T10:40:11","date_gmt":"2025-06-07T10:40:11","guid":{"rendered":"https:\/\/jobuzo.com\/en\/chinese-ar-glasses-maker-rokid-is-going-global-with-alibaba-partnership\/"},"modified":"2025-06-07T10:40:11","modified_gmt":"2025-06-07T10:40:11","slug":"chinese-ar-glasses-maker-rokid-is-going-global-with-alibaba-partnership","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/chinese-ar-glasses-maker-rokid-is-going-global-with-alibaba-partnership\/","title":{"rendered":"Chinese AR glasses maker Rokid is going global with Alibaba partnership"},"content":{"rendered":"
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Rokid, a Chinese maker of augmented reality (AR)<\/span> glasses, is set to launch its latest AR Spatial eyewear globally through Alibaba Group Holding<\/span>’s AliExpress e-commerce platform, as the company pushes into overseas markets amid rising competition in the industry.<\/div>\n
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The Hangzhou-based company will debut the glasses overseas on June 16 during the AliExpress 618 summer sale period this month, leveraging the e-commerce giant’s “BigSave” programme to offer a nearly US$100 discount, bringing the cost down to US$568 for a limited time, Rokid announced on Thursday. Alibaba owns the Post.<\/p>\n

The AR Spatial frames themselves weigh just 75 grams, but powering the glasses requires a portable hub containing a battery and a Qualcomm chip for handling spatial computing. The product allows three desktops to be viewed side by side and a “cinema mode” that provides an experience the company likens to viewing a 300-inch screen.<\/p>\n

The partnership will see Rokid open an official store on AliExpress, joining other Chinese tech brands such as robotics maker Unitree<\/span>, consumer electronics firm Anker, Labubu retailer Pop Mart<\/span>, computer maker Lenovo Group<\/span>, and smartphone giant Xiaomi<\/span> in the BigSave initiative. The programme, launched last year, aims to help 1,000 brands surpass US$1 million in overseas sales this year, according to Alibaba.<\/div>\n
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Rokid AR Spatial glasses can display three desktop environments at a time. Photo: Rokid\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

“Chinese brands going global often face challenges such as low brand awareness and high marketing costs,” said Shao Huaqiang, international business head at Rokid.<\/p>\n

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Chinese AR glasses maker Rokid is going global with Alibaba partnership<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

Rokid, a Chinese maker of augmented reality (AR) glasses, is set to launch its latest AR Spatial eyewear globally through Alibaba Group Holding’s AliExpress e-commerce platform, as the company pushes into overseas markets amid rising competition in the industry. Advertisement The Hangzhou-based company will debut the glasses overseas on June 16 during the AliExpress 618…<\/p>\n

Read More “Chinese AR glasses maker Rokid is going global with Alibaba partnership”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}