{"id":21673,"date":"2026-06-11T09:27:27","date_gmt":"2026-06-11T09:27:27","guid":{"rendered":"https:\/\/jobuzo.com\/en\/as-618-shopping-frenzy-grows-beijing-warns-e-commerce-giants-over-price-tactics\/"},"modified":"2026-06-11T09:27:27","modified_gmt":"2026-06-11T09:27:27","slug":"as-618-shopping-frenzy-grows-beijing-warns-e-commerce-giants-over-price-tactics","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/as-618-shopping-frenzy-grows-beijing-warns-e-commerce-giants-over-price-tactics\/","title":{"rendered":"As 618 shopping frenzy grows, Beijing warns e-commerce giants over price tactics"},"content":{"rendered":"
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As China’s annual “618” shopping festival – one of the country’s biggest online retail events – gathers momentum, Beijing’s market regulator on Thursday summoned major e-commerce platforms over a series of marketing malpractices, marking the latest effort by authorities to curb so-called involution-style competition.<\/p>\n

The Beijing Municipal Bureau of Market Supervision and Administration said it had called in representatives from Alibaba Group Holding’s Taobao and Tmall, JD.com, Pinduoduo, Douyin and RedNote. The agency outlined a series of violations in a notice published on its WeChat account.<\/p>\n

Among the issues identified were misleading advertising practices, including “billion-yuan subsidy” campaigns in which actual spending fell short of advertised amounts. The regulator said it had ordered the companies to rectify the problems.<\/p>\n

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Other concerns included inadequate disclosure of promotional rules and failure to properly display merchant information.<\/p>\n

The move follows a meeting last month in which the Beijing regulator summoned more than a dozen internet platforms and warned them against engaging in involution-style competition during the 618 shopping festival.<\/p>\n

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The term has increasingly been used by Chinese policymakers to describe excessive and often destructive rivalry that erodes profitability and market order.<\/p>\n

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China’s annual ‘618’ shopping festival, one of the country’s biggest online retail events, culminates on June 18 each year. Photo: Shutterstock<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n

As 618 shopping frenzy grows, Beijing warns e-commerce giants over price tactics<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

As China’s annual “618” shopping festival – one of the country’s biggest online retail events – gathers momentum, Beijing’s market regulator on Thursday summoned major e-commerce platforms over a series of marketing malpractices, marking the latest effort by authorities to curb so-called involution-style competition. The Beijing Municipal Bureau of Market Supervision and Administration said it…<\/p>\n

Read More “As 618 shopping frenzy grows, Beijing warns e-commerce giants over price tactics”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":21674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/21673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=21673"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/21673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/21674"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=21673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=21673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=21673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}