{"id":3997,"date":"2025-08-03T13:47:46","date_gmt":"2025-08-03T13:47:46","guid":{"rendered":"https:\/\/jobuzo.com\/en\/tim-cook-reportedly-tells-employees-apple-must-win-in-ai\/"},"modified":"2025-08-03T13:47:46","modified_gmt":"2025-08-03T13:47:46","slug":"tim-cook-reportedly-tells-employees-apple-must-win-in-ai","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/tim-cook-reportedly-tells-employees-apple-must-win-in-ai\/","title":{"rendered":"Tim Cook reportedly tells employees Apple \u2018must\u2019 win in AI"},"content":{"rendered":"<div>\n<div><\/div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg&rsquo;s Mark Gurman.<\/p>\n<p class=\"wp-block-paragraph\">The meeting came after an earnings call in which Cook told investors and analysts that Apple would &ldquo;significantly&rdquo; increase its AI investments. It seems he had a similar message for Apple employees, reportedly telling them, &ldquo;Apple must do this. Apple will do this. This is sort of ours to grab.&rdquo;<\/p>\n<p class=\"wp-block-paragraph\">Despite launching a variety of AI-powered features in the past year under the Apple Intelligence umbrella, the company&rsquo;s promised upgrades to its voice assistant Siri have been significantly delayed. And Cook seemed to acknowledge that the company has fallen behind its competitors.<\/p>\n<p class=\"wp-block-paragraph\">&ldquo;We&rsquo;ve rarely been first,&rdquo; he reportedly said. &ldquo;There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod.&rdquo; But in his telling, that didn&rsquo;t stop Apple from inventing the &ldquo;modern&rdquo; versions of those products.<\/p>\n<\/div>\n<p><sub>Tim Cook reportedly tells employees Apple &lsquo;must&rsquo; win in AI<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg&rsquo;s Mark Gurman. The meeting came after an earnings call in which Cook told investors and analysts that Apple would &ldquo;significantly&rdquo; increase its AI investments. It seems he had a similar&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/jobuzo.com\/en\/tim-cook-reportedly-tells-employees-apple-must-win-in-ai\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Tim Cook reportedly tells employees Apple \u2018must\u2019 win in AI&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/3997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=3997"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/3997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/3998"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=3997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=3997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=3997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}