{"id":4032,"date":"2025-08-04T04:05:07","date_gmt":"2025-08-04T04:05:07","guid":{"rendered":"https:\/\/jobuzo.com\/en\/ai-search-pushing-an-already-weakened-media-ecosystem-to-the-brink\/"},"modified":"2025-08-04T04:05:07","modified_gmt":"2025-08-04T04:05:07","slug":"ai-search-pushing-an-already-weakened-media-ecosystem-to-the-brink","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/ai-search-pushing-an-already-weakened-media-ecosystem-to-the-brink\/","title":{"rendered":"AI search pushing an already weakened media ecosystem to the brink"},"content":{"rendered":"<div>\n<div><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/og_image_scmp_generic\/public\/d8\/images\/canvas\/2025\/08\/04\/5abf2476-9bd4-4898-bf70-b20b79b43bf4_de820876.jpg?itok=xML5iL5D&amp;v=1754275842\" class=\"ff-og-image-inserted\"><\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival.<\/p>\n<div data-qa=\"InlineAdSlot-Container\" class=\"css-zl1inp e11v3ui14\">\n<div class=\"e11v3ui10 e11v3ui13 css-y2bwcc e1flwkbl0\" data-qa=\"AdSlot-Container\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">&ldquo;The next three or four years will be incredibly challenging for publishers everywhere. No one is immune from the AI summaries storm gathering on the horizon,&rdquo; warned Matt Karolian, vice-president of research and development at Boston Globe Media.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">&ldquo;Publishers need to build their own shelters or risk being swept away.&rdquo;<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">While data remains limited, a recent Pew Research Centre study reveals that AI-generated summaries now appearing regularly in Google searches discourage users from clicking through to source articles.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">When AI summaries are present, users click on suggested links half as often compared to traditional searches. This represents a devastating loss of visitors for online media sites that depend on traffic for both advertising revenue and subscription conversions.<\/p>\n<div data-qa=\"InlineAdSlot-Container\" class=\"css-zl1inp e11v3ui14\">\n<div class=\"e11v3ui10 e11v3ui13 css-gy323d e1flwkbl0\" data-qa=\"AdSlot-Container\">\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/12-weeks-jail-for-school-it-support-technician-who-took-upskirt-videos-of-teachers\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">&lt;div&gt;12 weeks' jail for school IT support technician who took upskirt videos of teachers&lt;\/div&gt;<\/span><\/a><\/div><p>Advertisement<\/p>\n<\/div>\n<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">According to Northeastern University professor John Wihbey, these trends &ldquo;will accelerate, and pretty soon we will have an entirely different web&rdquo;.<\/p>\n<\/div>\n<p><sub>AI search pushing an already weakened media ecosystem to the brink<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival. Advertisement &ldquo;The next three or four years will be incredibly challenging for publishers everywhere. No one is immune&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/jobuzo.com\/en\/ai-search-pushing-an-already-weakened-media-ecosystem-to-the-brink\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;AI search pushing an already weakened media ecosystem to the brink&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/4032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=4032"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/4032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/4033"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=4032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=4032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=4032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}