{"id":4164,"date":"2025-08-05T15:22:31","date_gmt":"2025-08-05T15:22:31","guid":{"rendered":"https:\/\/jobuzo.com\/en\/alibaba-unites-online-shopping-travel-booking-under-new-loyalty-scheme\/"},"modified":"2025-08-05T15:22:31","modified_gmt":"2025-08-05T15:22:31","slug":"alibaba-unites-online-shopping-travel-booking-under-new-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/alibaba-unites-online-shopping-travel-booking-under-new-loyalty-scheme\/","title":{"rendered":"Alibaba unites online shopping, travel booking under new loyalty scheme"},"content":{"rendered":"
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Alibaba Group Holding<\/span> is set to launch a new membership programme spanning a range of services from an online marketplace to food delivery and travel booking, according to Chinese media reports and a person with knowledge of the matter, as the tech giant strives to recapture its leading position in China’s competitive e-commerce market.<\/div>\n
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Alibaba’s e-commerce group, led by Jiang Fan<\/span>, will provide members of Taobao – China’s largest online marketplace – with subsidised access to various other company services, including the on-demand delivery app Ele.me, online travel agency Fliggy and grocery chain Freshippo, according to Chinese media reports.<\/div>\n

The development was first reported by Chinese financial news portal Sina.com. A source, who declined to be named as the information is not public, confirmed the programme’s coming launch.<\/p>\n

Alibaba, owner of the Post, did not respond to a request for comment on Tuesday.<\/p>\n

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An Ele.me delivery man in Beijing. Photo: Simon Song<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
The planned move would follow the merger of Ele.me and Fliggy<\/span> into the e-commerce group. Initiated in late June, the restructuring “marks a strategic upgrade from an e-commerce platform to a comprehensive consumer platform”, Alibaba CEO Eddie Wu Yongming said in a letter to employees.<\/div>\n
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According to Sina’s report, Alibaba also planned to enhance its 88VIP membership scheme, which offered benefits like free delivery for returns. Touted as China’s largest paid e-commerce loyalty programme, it had more than 50 million subscribers as of March.<\/p>\n<\/div>\n

Alibaba unites online shopping, travel booking under new loyalty scheme<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

Alibaba Group Holding is set to launch a new membership programme spanning a range of services from an online marketplace to food delivery and travel booking, according to Chinese media reports and a person with knowledge of the matter, as the tech giant strives to recapture its leading position in China’s competitive e-commerce market. Advertisement…<\/p>\n

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