{"id":6535,"date":"2025-09-05T01:09:14","date_gmt":"2025-09-05T01:09:14","guid":{"rendered":"https:\/\/jobuzo.com\/en\/the-apple-iphone-17-awe-dropping-event-happens-next-week-heres-what-to-expect-on-september-9\/"},"modified":"2025-09-05T01:09:14","modified_gmt":"2025-09-05T01:09:14","slug":"the-apple-iphone-17-awe-dropping-event-happens-next-week-heres-what-to-expect-on-september-9","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/the-apple-iphone-17-awe-dropping-event-happens-next-week-heres-what-to-expect-on-september-9\/","title":{"rendered":"The Apple iPhone 17 &#8216;Awe dropping&#8217; event happens next week: Here&#8217;s what to expect on September 9"},"content":{"rendered":"<div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">We&rsquo;re now less than week away from the Apple&rsquo;s September 9 event, where the company is all but certain to unveil the iPhone 17 line. This year&rsquo;s theme of &ldquo;Awe dropping,&rdquo; which was featured in Apple&rsquo;s invitations to the media sent on August 26 doesn&rsquo;t reveal much by way of clues, though some think the heat-mapped Apple logo is indicative of better thermal cooling in the new models. But more importantly, we already know how to watch the Apple iPhone 17 event itself: The keynote will be livestreamed on YouTube Tuesday, September 9 at 1PM ET from Cupertino. We&rsquo;ll have three Engadget team members reporting, liveblogging and providing their hands-on impressions from Apple Park, so make sure you come back here for the latest coverage.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">This year is shaping up to be a departure from recent September product rollouts, with the strong possibility of an all-new superthin iPhone expected to join the company&rsquo;s lineup. Also on tap could be new Apple Watch models &mdash; including the first truly new Ultra model in two years &mdash; and (maybe) the long-awaited AirPods Pro 3.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">We got a full rundown of what to expect at the event from the best possible source: <em>Bloomberg<\/em> Apple reporter Mark Gurman. During his recent guest appearance on the Engadget Podcast, Gurman shared his analysis of what we expect to see, including the expected battery and camera compromises of that rumored thin iPhone (which everyone already calls the iPhone Air).<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">Expected to be roughly 5.55 mm thick, the iPhone Air would be the thinnest iPhone yet, besting 2014&rsquo;s iPhone 6 which, at 6.9 mm, was the previous svelteness champ. And they&rsquo;ve only gotten chunkier since then. (The iPhone 16 Pro has a depth of 8.25 mm.) The Air would also give Apple a direct rival to Samsung&rsquo;s Galaxy S25 Edge, which we found to be more than a gimmick.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"><\/path><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"><\/dialog><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 engadget-slate-gray line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div>\n<div class=\"flex items-center space-x-[2px]\"><span>Apple (screenshot)<\/span><\/div>\n<\/div>\n<\/figcaption><\/figure>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">But the iPhone Air&rsquo;s thin design will likely lead to some compromises. It&rsquo;s rumored to have only a single 48 MP camera and a smaller battery. That said, Taiwan&rsquo;s TrendForce, a market research firm quoted in a recent <em>MacRumors story<\/em>, suggests that the Air will sport a high-density &ldquo;silicon anode battery&rdquo; that could theoretically provide more power from a smaller frame.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_55qpqtialuknpfilbH1_\">\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/12-weeks-jail-for-school-it-support-technician-who-took-upskirt-videos-of-teachers\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">&lt;div&gt;12 weeks' jail for school IT support technician who took upskirt videos of teachers&lt;\/div&gt;<\/span><\/a><\/div><p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_95qpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">The Pro lineup could offer some design tweaks and performance improvements. The iPhone 17 Pro and Pro Max are rumored to switch from titanium to aluminum. They could also see the rear camera array expand to an entire &ldquo;island&rdquo; that extends across most of the phone&rsquo;s backside. It&rsquo;s expected to house three cameras (as before), but multiple rumors have suggested it will have an improved telephoto one. The zoom lens could jump to 48MP, which would strengthen its digital zooming \/ cropping chops. The phones may also add an anti-glare coating, similar to those found on iPads.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><img alt=\"Apple&amp;#39;s iOS 26 Liquid Glass design language. Closeup of the bottom of an iPhone, showing Apple Music&amp;#39;s new translucent controls.\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"md:rounded-[10px]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/gaGkhNbeKthZGRHA7SnJuQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-08\/e65d6190-787d-11f0-8ee9-3ff3e4b6d10e\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"><\/path><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"><\/dialog><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 engadget-slate-gray line-clamp-2 mt-2.5 md:mt-2 pr-2.5\"><\/figcaption><\/figure>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">One thing we know without a doubt is that the new iPhones will launch with iOS 26, which brings Apple&rsquo;s biggest design refresh in years. It&rsquo;s easy to imagine the company highlighting the new model&rsquo;s displays as the best way to experience the new Liquid Glass visual language. As for the naming scheme, there haven&rsquo;t been any leaks pointing to a similar hardware rebranding (&ldquo;iPhone 26,&rdquo; &ldquo;iPhone 26 Pro,&rdquo; etc.). But hey, Apple does like surprises.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">Engadget&rsquo;s iPhone 17 rumor roundup gives you a deeper dive into what to expect from the new models.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><img alt=\"Two Apple Watch Ultra 2 models, propped up on a demo table. Blurred background.\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"md:rounded-[10px]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/LyTJG2gpH3HzeumRar83xA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-08\/26a07df0-787e-11f0-bbd3-9e0fcc45a865\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"><\/path><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"><\/dialog><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 engadget-slate-gray line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div>\n<div class=\"flex items-center space-x-[2px]\"><span>Cherlynn Low for Engadget<\/span><\/div>\n<\/div>\n<\/figcaption><\/figure>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/migrant-acquitted-in-first-trial-over-us-border-military-zones\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">Migrant acquitted in first trial over US border military zones<\/span><\/a><\/div><p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_61qpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_a1qpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">Apple&rsquo;s fall event isn&rsquo;t just for iPhones. The company is also expected to roll out new Apple Watch models. 5G and a processor upgrade are expected for the Apple Watch Ultra 3. It may also let you send texts via satellite, handy for those who use it out in the wilderness. Regardless of the details, Apple hasn&rsquo;t launched a new rugged and premium model since 2023 (apart from a new color), so it&rsquo;s due for an upgrade.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">The Series 11 model is unlikely to depart dramatically from the Series 10. After all, that model introduced a new design, with a thinner body and larger screen. (And Apple has historically kept those around in three-year cycles.). But a faster chip also seems logical. Perhaps we&rsquo;ll see 5G arrive on the standard wearable, too.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">The Apple Watch lineup and the company&rsquo;s Fitness team has been in the news of late too. In addition to ongoing legal battles over the wearable&rsquo;s blood oxygen monitoring feature, Apple&rsquo;s vice president of fitness technologies Jay Blahnik has been accused of creating a toxic workplace environment, according to a <em>New York Times report<\/em>. It&rsquo;s unlikely that the company even mentions either of these situations at its event on September 9, but it is interesting background information for the fitness and wearable portions of its presentation.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">We may also see the AirPods Pro 3 at the event. It&rsquo;s been about three years since Apple last upgraded its premium earbuds. The new model could also bring some biometric sensors to the earphones: an in-ear heart-rate monitor and (maybe) temperature sensing. Live translation is also rumored, although that may not be exclusive to the third-gen model. But don&rsquo;t expect major design changes, if the latest reports from leaker Majin Bu (via <em>MacRumors<\/em>) are to be believed: In addition to a &ldquo;slight reduction in size,&rdquo; Bu notes the case will lose the physical pairing button, while gaining capacitive controls.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_6lqpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_alqpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\">Will there be other announcements? Time will tell, but now we know we won&rsquo;t have to wait long to find out. The official countdown clock has begun, and the answers are just days away.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, September 4, 2025, 7:20PM ET: <\/strong>Added a new report that the iPhone Air may feature a high-density battery.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, September 3, 2025, 2:20PM ET: <\/strong>Included a reference and link to the theory that the invitation graphic suggests a new cooling system for the upcoming iPhones.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, September 2, 2025, 11:15AM ET: <\/strong>Tweaked the intro to accurately reflect how far we are from the event at this point in time, and added a paragraph on recent happenings around Apple&rsquo;s Watch and Fitness products.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_79qpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_b9qpqtialuknpfilbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, August 29, 2025, 2:32PM ET: <\/strong>Added insights from <em>Bloomberg<\/em>&lsquo;s Mark Gurman based on his appearance on the Engadget Podcast.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, August 28, 2025, 10:45AM ET: <\/strong>Added new report on AirPods 3 case details.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 engadget-charcoal\"><strong>Update, August 26, 2025, 5:41PM ET: <\/strong>Added confirmation of official event invitation, date and time.<\/p>\n<\/div>\n<p><sub><\/sub><\/p>\n<div>The Apple iPhone 17 &lsquo;Awe dropping&rsquo; event happens next week: Here&rsquo;s what to expect on September 9<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&rsquo;re now less than week away from the Apple&rsquo;s September 9 event, where the company is all but certain to unveil the iPhone 17 line. This year&rsquo;s theme of &ldquo;Awe dropping,&rdquo; which was featured in Apple&rsquo;s invitations to the media sent on August 26 doesn&rsquo;t reveal much by way of clues, though some think the&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/jobuzo.com\/en\/the-apple-iphone-17-awe-dropping-event-happens-next-week-heres-what-to-expect-on-september-9\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;The Apple iPhone 17 &#8216;Awe dropping&#8217; event happens next week: Here&#8217;s what to expect on September 9&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/6535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=6535"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/6535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/6536"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=6535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=6535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=6535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}