{"id":6668,"date":"2025-09-07T00:26:29","date_gmt":"2025-09-07T00:26:29","guid":{"rendered":"https:\/\/jobuzo.com\/en\/eu-fines-google-3-5b-over-adtech-abuse\/"},"modified":"2025-09-07T00:26:29","modified_gmt":"2025-09-07T00:26:29","slug":"eu-fines-google-3-5b-over-adtech-abuse","status":"publish","type":"post","link":"https:\/\/jobuzo.com\/en\/eu-fines-google-3-5b-over-adtech-abuse\/","title":{"rendered":"EU fines Google $3.5B over adtech \u2018abuse\u2019"},"content":{"rendered":"<div>\n<div><\/div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">The European Commission announced this week that it&rsquo;s fining Google &euro;2.95 billion (just under $3.5 billion).<\/p>\n<p class=\"wp-block-paragraph\">The commission found that Google had violated European Union antitrust rules by favoring its own advertising services. Specifically, the commission said Google &ldquo;abused&rdquo; its &ldquo;dominant positions&rdquo; by favoring its ad exchange AdX in both its publisher ad server and in its ad-buying tools.<\/p>\n<p class=\"wp-block-paragraph\">The commission also said Google has 60 days to &ldquo;bring these self-preferencing practices to an end&rdquo; and &ldquo;to implement measures to cease its inherent conflicts of interest along the adtech supply chain.&rdquo;<\/p>\n<p class=\"wp-block-paragraph\">&ldquo;Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,&rdquo; said Teresa Ribera, the commission&rsquo;s executive vice president for clean, just and competitive transition, in a statement. &ldquo;Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power.&rdquo;<\/p>\n<p class=\"wp-block-paragraph\">In response, a Google spokesperson told The Wall Street Journal that the company would appeal the commission&rsquo;s decision, adding, &ldquo;There&rsquo;s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.&rdquo;<\/p>\n<p class=\"wp-block-paragraph\">The WSJ reports that the announcement was delayed from a planned date of September 1, reportedly due to concerns over the European Union and United States&rsquo; continuing negotiations over a potential trade deal.<\/p>\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/12-weeks-jail-for-school-it-support-technician-who-took-upskirt-videos-of-teachers\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">&lt;div&gt;12 weeks' jail for school IT support technician who took upskirt videos of teachers&lt;\/div&gt;<\/span><\/a><\/div><p class=\"wp-block-paragraph\">This is the EU&rsquo;s second largest antitrust fine ever (behind a $5 billion fine against Google in 2018). The decision was criticized not just by Google, but also by U.S. President Donald Trump, who complained in a Truth Social post about the &ldquo;many other Fines and Taxes that have been issued against Google and other American Tech Companies&rdquo; such as Apple.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\" readability=\"5.3\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\" readability=\"24.75\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">&ldquo;We cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties being charged to these Taxpaying American Companies,&rdquo; Trump said.<\/p>\n<p class=\"wp-block-paragraph\">The president hosted a televised dinner on Thursday, where tech executives including Google CEO Sundar Pichai and Google co-founder Sergey Brin praised Trump&rsquo;s policies, particularly around AI.<\/p>\n<p class=\"wp-block-paragraph\">Google, meanwhile, appeared to score an antitrust victory in the United States this week. Although a federal judge had previously ruled that the company had acted illegally to maintain a monopoly in online search, his remedies fell far short of Justice Department proposals for the company to sell Chrome and potentially even Android.<\/p>\n<\/div>\n<div class=\"internal-linking-related-contents\"><a href=\"https:\/\/jobuzo.com\/en\/migrant-acquitted-in-first-trial-over-us-border-military-zones\/\" class=\"template-1\"><span class=\"cta\">News :<\/span><span class=\"postTitle\">Migrant acquitted in first trial over US border military zones<\/span><\/a><\/div><p><sub>EU fines Google $3.5B over adtech &lsquo;abuse&rsquo;<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission announced this week that it&rsquo;s fining Google &euro;2.95 billion (just under $3.5 billion). The commission found that Google had violated European Union antitrust rules by favoring its own advertising services. Specifically, the commission said Google &ldquo;abused&rdquo; its &ldquo;dominant positions&rdquo; by favoring its ad exchange AdX in both its publisher ad server and&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/jobuzo.com\/en\/eu-fines-google-3-5b-over-adtech-abuse\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;EU fines Google $3.5B over adtech \u2018abuse\u2019&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/6668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/comments?post=6668"}],"version-history":[{"count":0,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/posts\/6668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media\/6669"}],"wp:attachment":[{"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/media?parent=6668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/categories?post=6668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobuzo.com\/en\/wp-json\/wp\/v2\/tags?post=6668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}