Amazon Games is winding down King of Meat

King of Meat‘s reign is ending. The game will end service on April 9, less than a year after its October 2025 debut. The Amazon Games-published title will be playable until that date, but will then be taken entirely offline.

“Despite the creativity and innovation Glowmade brought to King of Meat, the game has unfortunately not found the audience we hoped for,” the announcement read.

Developer Glowmade had high hopes for King of Meat, its debut game, but it fell starkly short of expectations. The developer wanted a concurrent player count of at least 100,000, but peaked at 320, according to Insider Gaming. The game had a multi-million dollar marketing budget that included a video on MrBeast’s YouTube channel and custom-wrapped London buses. The company even made a pilot for an animated TV show. Here at Engadget, we were so-so on a preview version of the game.

December brought voluntary redundancies to Glowmade after previous assurances to staff. Anyone who has purchased King of Meat will be able to get a refund through their purchase platform and, in most cases, these refunds should process automatically by April 9.

While it seems that King of Meat struggled to reach its audience, Amazon has a history of pulling games that are popular. Last fall, Amazon Games announced it would wind down support for New World: Aeternum, which first debuted in 2021. The news came as the division faced layoffs, but just that week the game had reached almost 50,000 concurrent players on Steam.