China’s rigid corporate culture slows AI adoption, ex-OpenAI executive says

Traditional corporate culture and hierarchies are slowing down artificial intelligence adoption in Chinese enterprises, leaving them trailing their US peers, even as China’s savvy consumers embrace AI agents at a breakneck pace, says Zack Kass, former head of go-to-market at OpenAI.

China has a very “techno-centric consumer”, while the US has a very “techno-centric enterprise”, Kass told the South China Morning Post in a recent interview.

Highlighting this contrast, Kass said typical Chinese consumers were more tech-savvy than their American counterparts, showing enthusiasm for emerging innovations largely absent in the US market. He attributed this positive relationship with technology to its role in lifting the country out of poverty and building the nation’s middle class.

Kass worked at OpenAI from 2021 to 2023, during which the company launched its groundbreaking chatbot, ChatGPT, in November 2022. He now runs his own consultancy.

“The American consumer is far more cynical about technology and big tech,” said Kass, citing anxieties over social media’s impact on children and declining public trust. This cultural divergence, he said, helped explain the frenzy surrounding OpenClaw in China, even as it struggles to achieve the same scale and popularity in the US.

Chinese consumers are more tech-savvy than their American counterparts, says Zack Kass. Photo: Getty Images

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