Google Pixel 10 event live: Updates from the hardware launch today, including Gemini, Pixel Watch and more

Samsung may have kicked off the 2025 hardware launch season with an early Unpacked last month, but Google is ready to dominate. The Pixel maker is hosting its Made By Google event today in New York, and it’s already begun disseminating some info about what’s to come. In addition to already teasing its Pixel 10 line of phones, the company posted a video on X about some “special guests” that are likely to be at the event. The SNL-style clip showcased familiar names including Jimmy Fallon, Steph Curry, Lando Norris and the Jonas Brothers.

We’ll be covering Made By Google live, and the presentation starts at 1PM ET today. Keep this page open all day, and we’ll make sure you’re up to speed on what you’ll see from the event. Plus, we’ll almost definitely have pictures of snacks to share. If you prefer to watch along, I’ve included an embed of the livestream below, too. But they probably won’t show you snacks, so scroll on down for our liveblog.