Struggling train firm in Chiba Prefecture turns to self-deprecating humor

CHOSHI, CHIBA PREF. –

A Japanese local railway operator has seized on its financial difficulties as a public relations opportunity by using self-deprecating humor to attract more tourists to the area.

Choshi Electric Railway, based in the city of Choshi in Chiba Prefecture, operates just one train line, which has resulted in persistent deficits.

After regaining profitability at one point, the company registered its first red ink in four years in the business year ended in March 2025 due to rising prices.