Tag Heuer made a smartwatch with New Balance

Tag Heuer has announced its latest luxury smartwatch, the Connected Calibre E5, and it comes complete with a partnership with sneaker maker New Balance on a particularly sporty version. The biggest selling point here is likely the design. This is a snazzy-looking watch, with a bright purple and green color scheme that is reminiscent of Unit-01 from Evangelion.

The exterior is coated in Grade 2 titanium and the watch ships with a flexible strap that’s also been inspired by New Balance sneakers. Tag Heuer promises “outdoor-readable screens” and full compatibility with iOS devices. It offers dual-band GPS and a battery that lasts a day and a half per charge. The watchmakers say it can charge from dead to 100 percent in just 90 minutes.

It comes with a Snapdragon 5100+ chip, an AMOLED display and plenty of sensors to track health and fitness. These include a heart rate monitor, a steps counter, a blood oxygen saturation monitor and a sleep tracker, among other sensors.

The only potential downside? The smartwatch runs via a brand-new, untested OS. It comes with a bunch of New Balance training plans preloaded, including options for marathons and 10K races. The companies also promise “gamified prompts” and post-run graphs that “transform data into clarity.”

The watch costs over $2,000, which is an extraordinary asking price but not far off from other Tag Heuer products. In addition to the New Balance Edition, the company is offering the smartwatch in a variety of case materials and strap combos, some of which get the price down to $1,600.