The bleachers filled with Fuji fans have every reason to jeer at the current state of cameras. While camera geeks sit on the sidelines, waiting for one of the most hyped cameras today—the Fujifilm X100VI—to return to store shelves, tariff woes are here to hit them with another punch in the gut. The camera made famous by TikTok stars and Instagram aficionados now costs $200 more than before in the U.S., making an already expensive camera even more pricey.
The entire X-series of cameras, including favorite mirrorless devices like the X-T5, X-T50, X-M5, all got price hikes as of Aug. 1. PetaPixel first reported on the price bump, though online camera retailer Moment confirmed all the new pricing details in a blog post published Friday. The new MSRP for the X100VI is $1,800, $200 more than previously. Other popular X-series cameras like the X-T50 went up from $1,400 to $1,600, and that’s without any lens included in the box. Fujifilm’s GFX lineup of professional cameras also saw price hikes between $500 and $800.
Moment said Fujifilm had indicated that anybody who was on backorder for their cameras would likely have to pay the new price. The retailer promised it would honor original pricing for anybody on backorder. Gizmodo reached out to Fujifilm for comment, and we will update this post if we hear back. Fujifilm is one of the last camera companies to increase prices since the start of this year. The hungry maw of Trump tariffs has already taken a big chunk out of supply chains, and last week President Donald Trump inked yet another trade deal with Japan (Fujifilm’s home turf) that cut import taxes from 25% to 15%. Fujifilm also manufactures some of its cameras and components outside of Japan, so any levy reductions won’t be a balm to all its recent wounds. Plus, the camera maker still has to make up the losses from dealing with the earlier tariffs for months on end.
The Fujifilm X100VI fixed-lens point-and-shoot manages to take beautiful shots even with relatively novice skills—mostly thanks to its detailed 40.2-megapixel shots and the inclusion of Fuji’s film simulation filters. It was also an expensive hunk of glass and metal at $1,600 for a device with a singular 23mm lens. The price didn’t stop the camera from selling out in the intervening months after launch last year. The ultra-hyped camera left most interested buyers on months-long preorder benders or stuck shopping around for used cameras, sometimes at prices well above the camera’s MSRP. Don’t believe me? Currently, the X100VI is listed on Amazon for well over $2,000.
The other option if you want the classic unibody design is to opt for the Fujifilm X-E5 mirrorless camera, which for all intents and purposes is an X100VI but with a swappable lens. The camera goes for $1,700 for the body by itself and costs $1,900 MSRP for the camera along with an XF23mm lens. Fujifilm’s site still lists that camera as “out of stock.” Sites like B&H still list the camera as “up for preorder.” The X-E5 hasn’t been listed as one of those impacted by the price hikes. The company’s most recent design, the $850 X-Half half-frame camera, is also not on the list of cameras with price hikes. Fujifilm likely took tariffs into account with its more recent devices.
The other major camera makers, including Leica, Canon, Nikon, Sony, and Sigma, have all raised prices after tariffs went into effect in April. Fujifilm is just the latest to hike costs. The Japanese camera maker managed to stick it out longer than some, but the hike was inevitable. The worst part of this whole ordeal is that even if tariffs eventually go the way of the dodo, these cameras will never go back in price.
That One Fujifilm Camera Everybody Badly Wants Now Costs Way More
