The Morning After: Meta tests Instagram Plus subscription service

Screenshots promoting “Instagram Plus” have been spotted by users in the Philippines and Mexico in recent days. According to social media consultant Matt Navarra, a subscription to Instagram Plus includes several Story-focused features not otherwise available to Instagram users. This includes the ability to create multiple audiences for Stories posts, search the list of people who have viewed your Story, extend Stories longer than 24 hours and create “spotlight” Stories. It also mentions something called “super hearts” for reacting to Stories.

A spokesperson for Meta confirmed the test to Engadget, saying that Instagram Plus is currently available in “a few countries.” The spokesperson added that “preview” would allow people to see some of another user’s Story without “showing up as a viewer”. There’s nothing quite like paying to be sneakier on social media.

The idea, as we’ve seen so far, seems closely modeled after Snapchat+, which also offers bonus features to the app’s power users. Launched in 2022, the service has now become a significant driver of non-advertising revenue for the company.

– Mat Smith

The other big stories (and deals) this morning

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RIP headphone jack.

Apple has been around for fifty years. It reimagined personal computers, catalyzed the era of the smartphone, enlarged an iPhone and called it the iPad and garnered a strong position in wearable tech through its Watch series and its AirPods. It also popularized software and services like its App Store, FaceTime, iCloud, iMessages and many more.

However, Apple gives and it takes away. For the MacBook Air to exist, the disk drive had to go; ditching the home button led to edge-to-edge iPhone screens. The weight of Apple’s influence has led to entire product categories following suit. Or, more typically, there’s resistance, complaining and (eventually) following suit.

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Bloomberg says this isn’t the next generation of Meta’s Ray-Ban AI glasses, though.

Two new models of Meta Ray-Ban AI glasses are on the wayand they’re going to be catered to those who use prescription lenses, according to a Bloomberg report. While these are supposed to be announced next week, the report noted that these won’t be a “new generation” of Meta’s smart glasses.

You can already add prescription lenses to Meta Ray-Ban’s AI glasses, so who cares? Well, the upcoming models will come in rectangular and rounded styles and will be sold through traditional prescription eyewear channels. It seems like a way to get Meta’s wearables in front of a new group of prospective customers.

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When you don’t want to escape from the chaotic news cycle.

Now available on the App Store and Google Play Store, the official White House App claims to give Americans “a direct line to the White House.” According to the press release, the app provides “unfiltered, real-time upgrades straight from the source.” The White House App’s News tab features a carousel of about 35 articles that seem suspiciously cherry-picked, favoring the Trump administration. As Engadget’s Jackson Chen notes, in the Affordability window, the app points out year-over-year price drops for items like eggs, milk and bread, but conveniently omits the recent surge in gas prices.

In the Social tab, there’s even a button to “Text President Trump,” which auto-populates a new text with “Greatest President Ever!”

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