Rapid advances in China’s AI video space lead to widespread tech adoption

China’s artificial intelligence video market is heating up as companies race to launch generative tools, promising to produce high-quality, realistic clips, fuelled by the growing adoption of AI in video creation across industries.

Beijing-based Shengshu Tech, the first mainland Chinese firm to roll out a challenger to OpenAI’s Sora video generation tool, on Tuesday unveiled an AI agent it said was a “one-click professional video creation tool”, capable of turning images into high-quality, expressive videos within minutes.

AI agents are software programmes designed to leverage the strength of AI models to autonomously perform various tasks on behalf of a user or another system.

Shengshu’s Vidu Agent integrates multiple steps in the video production process – from creative planning to video and voice-over generation – into a single workflow. This makes it a handy tool for content creators, companies and marketers to create a wide range of content, such as TV commercials and music videos, which can be deployed on streaming and short video platforms.

Luo Yihang, CEO of Shengshu Tech, said the AI video market had moved from competing on generating high-quality videos to focusing on providing a streamlined production workflow.

Shengshu’s Vidu Agent “automates the steps between visual input and finished video, helping users produce structured, polished content with far less effort”, Luo said. “Our focus is on making video creation more intuitive, efficient and accessible across creative and commercial use cases.”